Boots - Part Of The Story

Menopause Print Campaign

There are 15.5 million perimenopausal and menopausal women in the UK, and 90% of those struggle to identify their symptoms as menopause. To raise awareness that Boots staffed are trained recognise all 40+ symptoms, our double page print highlights the gap in information between preconception and reality, to help women navigate the facts. The work ran across a range of publications and was named Ad of The Day in Campaign and spotlighted in Creative Brief.