We were tasked with working out the creative platform for Boots new brand line, ‘With you. For life.’ We saw the ‘For…’ element as an opportunity to demonstrate Boots as one of very few brands that can truly claim to be with you, for life. The ups, downs, and every moment in between.
Take summer. Boots provides the festival glitter and the hay fever tablets, or the sun cream and the spray tan. This led to the For our Perfectly Imperfect Summer campaign. Our film, directed by Scott Lyon @ Outsider, used summer’s ultimate antihero - a wasp - to tell the story of a perfectly imperfect summer’s day, receiving over 8.5 million views on YouTube and being named Ad of The Week. The accompanying OOH showed how Boots is the solution to every part of our favourite season.
