A little bit about us

Creative Director team Jo Ridley + Alexia Vasilarou have worked together for Boots, Dove, CeraVe, Coca Cola, Comfort, eBay, EE, Hellmann’s, Heinz, Ibis, Johnnie Walker, L’Oreal, Lancôme, Mars, Merrell, Paco Rabanne, Unilever, Visa and Waitrose at agencies including Ogilvy, Revolt, Saatchi & Saatchi, VMLY&R and JOAN. They enjoy combining creative and strategic thinking to make culturally relevant work.

Jo grew up in East London, studied at Central St Martins and has been in the creative industries for the past 17 years. She started out as a promo director for BBC (Fleabag) 4Creative (Skins, Shameless) and ITV. Outside of work she’s created a podcast about not having kids, curated art for Vans, written poems about partying, branded beer for a Manchester football club and become a yoga teacher.

Alexia grew up in Athens, completed her Business Management degree in the University of Surrey before pursuing Graphic Design at Shillington College. She then specialised as a creative in Advertising at Miami Ad School. Her agency experience includes Fallon London, GS&P San Francisco, TBWA Singapore and AMV BBDO for clients including AXA, Skoda, Doritos, Hope For Children and Cadbury. She has lived in places all over the world and plans to travel to the rest of it. Her side projects include work with UK Pride and street photography.