Ebay - See Things Differently

For the announcement of eBay’s new free to sell feature, we created a campaign that leant into the universal truth that no one loves all of their partner's things, and when you know you can sell for free on eBay, you begin to look at them differently.

Our film, directed by Sam Hibbard at SomeSuch, follows a couple moving in together, combining their belongings, and in turn, sizing up what can be sold for free on eBay… like that tiger lamp you hoped wouldn’t survive the move.

Accompanying digital and OOH used truthful copy to speak to all the reasons
we might want to sell something for free on eBay,
and we even enlisted the cast of Gogglebox to talk to about.