In an effort to get the Tour de France to finally allow women to compete, we made our own Tour de France; and we named it Tour des Femmes.
13 women, cycled all 21 stages, exactly 24 hours ahead of the Tour. An act to prove that the excuse of women “not being physically capable to complete it” is simply not true. An idea Alexia and her previous partner were proud to come up with for Skoda during their last weeks at Fallon London, that got developed and produced by another team alongside our CDs Ricardo Motti and Ronaldo Tavares.