This Is Me. This Is Home celebrates the 15th anniversary of UK Black Pride – Europe’s largest celebration for LGBTQ+ people of colour – and to reaffirm UK Black Pride's mission as the 'pride-home' for Black and BAME LGBTQ people across the UK. The campaign signifies that despite being apart during lockdown, the community can come together and celebrate in this incredible home that has been created for them.

The campaign features a cross-section of UK Black Pride's communities, including actor and playwright Rikki Beadle-Blair, model Lili Ming, activist Aba Amoah, poet Brisbon Kofi, singer Aaron Porter, DJ and disability activist Lady Shaka, performer Anthony Pius (Bolly Illusion) and photographer Elainea Emmott.