Comfort : Not Just Clothes

Everyone has a favourite item of clothing. That cherished piece
that makes you feel like you.

When we protect our favourite clothes, we protect the memories and identities we weave into their fibres. 

As lead creatives, we were tasked with creating the global 360 campaign for Comfort’s Ultimate Care range. This mammoth 18 month project included films for the UK, Europe, Saudi Arabia, Indonesia, Thailand and Vietnam, multiple digital and social assets for Instagram, Facebook and YouTube, digital OOH and key visuals.