DOVE SELF ESTEEM PROJECT RADIO

Negativity bias is hard-wired in human behaviour.
And it’s especially detrimental to a young person’s self-esteem and body confidence.

To give listeners a first hand experience of how easily attention is directed to the negative, this radio ad put people’s negativity bias into practice,
reinforcing why the Dove Self Esteem Project’s work to protect young people’s self esteem and body confidence is so important.

Please use headphones for a better listening experience.